Louis Vuitton - History & Style

Posted: Sep 09 2016



Louis Vuitton is one of the most iconic brands in fashion history. The Monogram Canvas handbags may be the most recognized in the world.  But perhaps the brand’s greatest accomplishment is the devoted craftsmanship that went in to building it.

The Louis Vuitton legacy began in 1837 when a sixteen year old Louis Vuitton arrived in Paris, homeless and hungry.  Although the city was poverty stricken, Vuitton managed to land a coveted position as an apprentice to a successful box-maker and packer named Monsieur Marechal.  At the time box-making and packing were highly respectable crafts.  The hard working Vuitton quickly became one of the most sought after members of his profession.  His success enabled him to open his own box-making and packing workshop in Paris.  His specialty, “fashion packing!”

From this point forward, Louis Vuitton’s reputation and legacy grew.  What set him apart from his contemporaries was his unique ability to combine function with fashion.  His creation of the Louis Vuitton stackable shaped trunks in 1854 solidified his place in the luxury market.  Never before had travel essentials been seen as fashion statements.  But, that was only the beginning of the luxurious essentials that would come out of this fashion house.

See our timeline and corresponding look book below to view the many luxurious creations from this iconic brand.  From 1837 to 2016, Louis Vuitton is synonymous with luxury, craftsmanship and incredible style.

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  • In 1888, the Damier Ebene was introduced to combat the many counterfeit reproductions being manufactured.  But despite their best efforts, counterfeiters would plague the brand throughout the years.
  • In 1896, Louis Vuitton introduced and patented the signature Monogram Canvas.  It included quatre foils, flowers and the LV monogram.  This design was based on the Japanese and Oriental designs of the late Victorian era.  It is still the design most closely associated with the brand.
  • In 1930, the Keepall bag was introduced as an accessory to the Travel Collection.
  • In 1932, the Noé bag was created for Champagne vintners to transport bottles.  It became one of the brand’s most popular designs and is still popular today due to the return of the bucket bag.
  • In 1932, the Speedy was also introduced.  It was originally made as a smaller version of the Keepall.  However, it became the most popular bag in Louis Vuitton history.
  • In 1934, the Alma bag was created.  It was originally known as the Squire Bag.
  • In 1966, the Papillon was introduced.  The barrel shape was a perfect accent piece to the fashion looks of the 60s’.
  • In 1985, Epi leather was introduced as a more durable material than the coated canvas.  It remains an optional material today.
  • In 1997, the Monogram Vernis (patent) material was introduced.  It is also available today.
  • In 2006 and 2008, Damier Azur (white) and Damier Graphite (black) were introduced to accompany the Damier Ebene handbags.



  • In 2007, the Neverfull bag was introduced and continues to be a top seller today.
  • In 2013, the Capucines style was introduced.  It is a detour from classic Louis Vuitton styles, but is considered truly luxurious.
  • In 2014, the Petite Malle was introduced.  In French, it means “the little trunk.”  It is regularly seen on the arms of celebrities on the red carpet.